To begin the branding process, the discovery phase is a must.
This questionnaire is the starting point. An initial interview and subsequent clarification are necessary to provide context and information so I can begin the logo design and development of your brand. Alignment is so important in this phase, so I'm completely focused on being a partner in adding value to your business by extracting your goals and creating a cohesive brand identity design.
Ideas and sketched concepts are produced during the conceptualization phase.
I work in tandem with you to produce a stylescape / moodboard that gives a visual of the project or brand. Approvals are key and cannot be overlooked. Without client buy-in, we'll miss the target. #sketchbooksessions is where I document my process.
This is the exciting part for us! During the presentation phase, I bring the brand to life.
We can now see your idea in mockup form. If our messaging aligns and the previous phases were done correctly and communicatively, it's a successful logo design and brand identity!