To give you a better idea of how I work, my process is listed here.
To begin the branding process, discovery is necessary. The questionnaire is the starting point for this phase. Take a look at the questions I have. You'll see why they're necessary to provide context and information to begin logo design and development of the brand as a whole. Alignment is so important in this phase, so I'm completely focused on being a partner in adding value to you business through logo design and other brand elements.
Ideas and sketched concepts are the product this phase. I work in tandem with the client to produce a stylescape that gives a visual of the project or brand. Approvals from the client are the key to the Conceptualize Phase. Without client buy-in, we'll miss the target. If you're an instagrammer, #sketchbooksessions is where I document my process.
This is the exciting part for the both of us. We can now see the client's idea in mockup form. If our messaging aligns, it's a success!